Mitch Alverson is a fractional CMO and marketing strategist who helps senior living communities and local service businesses turn confusing marketing into clear messaging, better leads, and full calendars. With more than 15 years of experience, an MBA from the University of Texas at Arlington, and deep expertise in digital and AI-powered marketing, he focuses on practical systems that drive tours, move-ins, and revenue—not vanity metrics. Mitch leads SeniorLivingPROS and B3 Advisors from the Dallas–Fort Worth area, partnering with owners and operators who want a trusted guide to build marketing that finally works.​

Through his agencies and consulting work, Mitch has supported assisted living and memory care communities across the country with strategy, websites, content, and CRM-driven follow-up that keeps pipelines warm and occupancy growing. He speaks and trains on AI in senior living marketing, showing teams how to use modern tools to save time, personalize outreach, and create consistent visibility in their local markets. When you book time with Mitch, you get a clear, straight-talking partner who cares about results, sustainability, and helping you build marketing you can actually manage day to day.